Huawei has announced a major price reduction for its flagship Pura 70 Ultra smartphone, further enhancing its appeal to consumers seeking premium features at a more accessible price. As part of this move, the company has introduced a new 12GB RAM + 512GB storage variant priced at an attractive 7,499 yuan ($1,027), lowering the entry point for high-end performance.
Huawei Pura 70 Ultra
Previously available only in 16GB RAM configurations, the addition of the 12GB RAM option maintains the device’s signature sleek design and specs. The price cut coincides with Huawei’s year-end promotions, making it an excellent time to invest in one of the market’s leading smartphones.
Since its launch earlier this year, the Pura 70 Ultra has earned widespread acclaim for its innovative design and exceptional imaging capabilities. The device has consistently ranked among the top performers in its segment, with reports indicating it has already surpassed 10 million units in global shipments.
In addition to the new variant, Huawei has also reduced the prices of the existing 16GB RAM models. The 16GB + 512GB version is now available for 7,999 yuan ($1,096), down from its original price of 8,999 yuan ($1,233), while the top-tier 16GB + 1TB model is now priced at 8,999 yuan ($1,233), a significant drop from 9,999 yuan ($1,370).
The price reductions are not limited to the Ultra model. Huawei has extended similar discounts to other smartphones in the Pura 70 series, offering consumers a wide range of options to upgrade their devices at competitive prices. The Pura 70 series is also fully compatible with the upcoming HarmonyOS Next update, making it a compelling choice for Chinese users.
Regarding specs, the Pura 70 Ultra features a 6.8″ OLED LTPO display with a 120Hz refresh rate, FHD+ resolution, and advanced colour and dimming technologies. The rear camera system includes a 50MP retractable lens, 40MP ultra-wide, and 50MP macro telephoto, while the front camera is a 13MP ultra-wide lens. It is powered by a 5200mAh battery that supports 100W wired and 80W wireless fast charging with reverse charging capabilities.